We’ve all heard it. We all know we need to have one. We all practice and perfect and modify and begrudgingly create and roll our eyes and compare and….. fill in your own descriptive here, but do we have any idea why, if we’re doing it right and how we can make ours better?
Back in the days before internet and social media, when self-proclaimed ‘brilliant’ screenwriters would gather up all their moxie and courage and confidence and go troll the elevators of a studio company waiting patiently to accidentally - on purpose - ride in an elevator with one of the said studio execs, they would have somewhere between 30 seconds and a minute to convince this unwilling and trapped participant that they should in fact, invest money into their brilliance rather than call security.
Obviously, I don’t know the moxie or trolling levels of these folks, but I do know that they had to be as concise and convincing as possible, because yes, they had only moments to spark an interest by someone who probably didn’t know them. (Makes you wonder how a movie with sharks inside a tornado came to be, let alone a series, doesn’t it?)
Today we have all kinds of opportunities to share our value(s) and our ideas.
Today we are networked through platforms like LinkedIn, Facebook, Instagram, Pinterest and Shapr, to name a few. We’re creating email lists and groups and pages where we can share our stories. We’re not seeking to pitch, we’re seeking to engage. We’re seeking to connect. We’re seeking to influence.
We have an incredible head start before, potentially, meeting someone in real life and if we’re not creating connection and positive engagement then we’re isolating and encouraging non-participation – with ourselves and our businesses. This is true if we represent ourselves or are agents of a company.
This isn’t exactly what a marketing company or business coach would say. They would suggest you answer questions like: who are you, what do you do and for whom.
(My Company) is ______________________ for ____________________
So here at CCN we would say:
Corridor Connection Network
the corridor’s website
business networking events and groups.
(Then, because we like taglines, we would say: It’s the place to Find, share and engage.)
All of this is good. Keep it. Use it. Tailor it to include how it is relevant in the now. Meaning, what successes have your clients had by using you?
If you’re confused, let’s go back to the moxie-charged screenwriter for a minute. They were pitching stories that had drama, a journey, and the change at the end brought the main character a new level of success. How can you get that message across, both online and in person?
What is it you do, and how has that impacted your customer base?
Our online message is Find. Share. Engage. So, if one of us was talking to someone in person, we might say something along the lines of:
By being the
only comprehensive business-focused website in the corridor,
not only helped companies, agents and freelancers save time by curating events and groups,
we have helped them connect and engage with each other through relevant content.
So next time you are headed to an event, how can you insert a little Hollywood drama into your introduction? We'd love to hear some of your influential pitches!
In addition to being a Business Resiliency Coach and Co-Founder of the Corridor Connection Network, Rina Jensen is a Super Connector, Speaker, Change-maker & Small Business Advocate. By addressing the emotional and psychological side of business, Rina helps her clients achieve new levels of success, improve personal and professional relationships and facilitates mindest changes in her clients. She gives you the power to be who you are. To learn more about how she can help you or your organization reach new goals, send her a message at Rina@RinaJensen.com or visit her website
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