LinkedIn has over 610 MILLION members (Source: LinkedIn), and about 303M of those users are active every month (Source: Data Reportal, Kinsta). Not a big deal? What if I told you that 40% (121M) of those active members use it every day? Now we’re talking.
Do you feel it’s easy to get lost in a crowd that big? That may be how it feels with Facebook, but LinkedIn is different. Here’s why.
I recently read a statistic that 90% of the content on LinkedIn comes from 1% of its users. Un-flipping-real.
Let me break it down for you. Only 6.1M people are putting out content.
Miami has 6.1M people in its metro area. Take that population, now spread it across the world. Nay, let’s trim it down to the two largest bases of LinkedIn members, which are America and India.
There would be just over 1 person on every square mile of land in both countries who actually make content for the entire world.
My point? LinkedIn is a vast expanse of wilderness to be explored. Even if you decide not to write original stuff, there are still places where you can find content to curate and post.
My favorite tool for this is Feedly. Its free for a starter account, and you can connect your social media to it for easy sharing. The best part is that no one will know you’re saving tons of time picking from one of your three feeds. If you want more, it’s only $7/month.
You can also dive write in and start writing articles. They aren’t as popular or revered as they were a few years ago, but it is still a good way to establish trust and authority in your field.
If you want to get ahead of the curve, try Slideshare. It’s basically making Powerpoint decks to share, so it’s a little more interactive.
“I don’t have many people on my LinkedIn page,” may be your excuse. But now that you’ve found CCN, you’re getting Featured Events sent to your inbox, and there are a bunch more events to see by visiting the site and logging in! You’re taking advantage, aren’t you?
Let’s say you’re on your A-game and you’re meeting a bunch of new potential LinkedIn connections. Yeah, those aforementioned people about to see the content you’re going to post.
I learned a trick last summer. So far, only one person I’ve tried it with actually knew of it. These aren’t rookies in LinkedIn, either. Just other busy-bodies like us. And, like us, they also forget to come back to things after the event.
Let’s help them (and ourselves) out, shall we?
Open the LI app on your phone. If you don’t have it, get it. Now.
At the very top of your screen, you’ll see a little icon to the far right in the search bar. It’s 3 little squares with an X on the lower right side.
Tap the icon.
You’ll be asked to permit your camera to be used. Allow it.
Your camera screen will have a white outline to scan barcodes with now.
At the top, now tap where it says “My Code”
You’ll see one of those funky barcodes below your profile picture and name.
When you’re chatting with someone, say you want to show them something awesome, and have them do the same and pull up that barcode scanner screen while your barcode is on display on your own screen.
Here’s where we get a little bold.
Tell them you want to follow them, and you can show them how to follow others. Have them scan your barcode first. When your profile comes up, guide them to hit connect, and then the follow is underneath.
It’s that simple.
Congratulations. You not only got a new connection but a new follower too! Meaning they’ll see all that amazing content you share.
Believe it or not, about half of the people will actually let me touch their phone’s screens to add and follow me. And then say thanks. Wild, I know.
This one is for extra credit, because it’s a paid feature.
I am in love with LinkedIn Learning. I have completed over 15 courses since last summer, and have maxed out the number of skills I can display on my profile.
They have up-to-date courses on everything from Google Ads, B2B or B2C Marketing,, to Film Production, to Salary Negotiations and Selling into Companies. Some are a brief 20 minutes, and others are 3 and 4 hours long. They even have “tracks”, which are a series of courses put together by LinkedIn to gain credentials. You can even use them for CEUs at many employers.
If you truly want to better yourself, it’s $60/mo and you will never run short of things to learn.
If you’re seeking new opportunities, it’s a great way to demonstrate you’re dedicated to keeping your skills fresh.
You can see my LinkedIn profile at https://www.linkedin.com/in/matthew-stoneking.
Request a Connection and give me a Follow! I’d love to see what you’re up to out there.